W Hotels has introduced its personal music label, dubbed W Records.
Higher-end resorts are a difficult enterprise, with moneyed clientele responding to plenty of finer touches. So how a couple of custom-crafted vinyl LP from an artist sponsored by the lodge itself? Who additionally occurs to be enjoying within the lounge at eight?
Introducing W Records, a brand-new course for visitor retention.
Accordingly, W’s new label will help artists by each step of improvement, in keeping with particulars shared Wednesday (October third) with DMN. That contains offering area for recording, scouting video taking pictures locales, and supplying mixing and mastering experience. They’ll even deal with distribution chores (or no less than discover the appropriate associate).
Tracks will likely be recorded at ‘W Sound Suites’ and will likely be obtainable each digitally and thru limited-edition vinyl runs. W Hotels has suites in Hollywood, Barcelona, Bali, and Seattle for artists to make the most of their studios.
And in fact, there’s the vinyl. The lodge chain promised that 500 copies of the brand new monitor will likely be produced on a limited-edition vinyl album to be despatched to DJs and Marriott Rewards members.
The first artist for W Records is songwriter and producer Amber Mark (see above). You can take heed to her cowl of Kings Go Forth’s “High On Your Love” beneath.
The second monitor to be launched from Mark will likely be a rework of her track ‘Can You Hear Me.’ Both tracks had been recorded and blended within the W Sound Suite at W Hollywood.
Amber Mark can be celebrating the brand new partnership with a dwell efficiency in her hometown of New York City. You can see her at W New York Times Square on October 10th. That present will function the premiere for ‘Can You Hear Me (Rework).’