The Motion Picture Association America (MPAA), which represents major Hollywood studios, didn’t appreciate this little stunt by DJ Khaled.
When you hit a certain level — and enough Instagram followers — everyone notices everything you post. That certainly applies to DJ Khaled, aka Khaled Mohamed Khaled, whose life is likely filled with lots legal run-ins like this one.
The drama started when DJ Khaled decided to intro a quick advertisement with a fake Motion Picture Association America (MPAA) film rating. Typically, the MPAA reviews films and issues its ficial ratings, like PG, R, etc.
In Khaled’s fabricated rating, ‘All Audiences’ were supposedly approved to watch an ad featuring the DJ, Diddy, and other celebrities/good-looking people enjoy Apple Ciroc.
All which introduces a few problems. First, the MPAA almost certainly didn’t issue an ‘All Audiences’ rating for a paid Instagram ad for booze. But DJ Khaled is also posting this ad to an all-ages Instagram audience, which could result in criminal penalties.
That makes this a more serious matter than a fake MPAA rating, especially given Khaled’s younger audience.
In fact, it’s likely that millions viewers under the age 21 are watching DJ Khaled’s paid advertisements for various alcoholic brands. That has caught the attention several organizations, including Truth In Advertising, who have forced the rapper/DJ to remove a number the alcohol spots.
Separately, new regulations require celebrities to disclose whether brands are paying them to promote their products in platforms like Instagram. It doesn’t appear that DJ Khaled has been complying with any those rules.
Either way, the MPAA wants absolutely nothing to do with this mess. Accordingly, the organization issued legal threats to force DJ Khaled to remove the video in question. Which is exactly what Khaled did.
Here’s a quick excerpt the MPAA’s letter to Khaled, leaked to Digital Music News.
We contacted the author that letter, MPAA’s Associate General Counsel Copyright & Legal Affairs, Benjamin S. Sheffner, who declined to comment.
Here’s the full letter.
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