Starz CEO says 50 Cent’s “Raising Kanan” ushered in nearly 1 Million new subscribers its 1st week


50 Cent has really transition into the tv series world effortlessly thanks to his Power Series and spinoffs. 50 Cent’s latest creation from the Power Universe “Raising Kanan” is already considered a hit for the mogul. During a presentation on Lionsgate financial quarter, the CEO of the company, Jon Feltheimer, revealed that Raising Kanan helped bring nearly 1M subscribers to Starz within its first week.

“We continue to grow our base of international subscribers in the quarter, but domestic subscribers declined, a temporary drop that we have already reversed since the end of the quarter. In fact, two weeks after the quarter ended, Power Book III: Raising Kanan debut to the second biggest Starz original series premiere ever, driving over 800,000 global subscriber gross ads in the first week alone and an 80% spike in viewership on the app.”

Overall, Starz is at 30M subscribers overall. Fif previously inked a $150M deal with Starz in 2018 for a four-year deal. Clearly, this is working out for both Fif and Starz.