Sony Nashville, Salvation Army, Sinclair Broadcasting team for Rescue Christmas campaign | The Music Universe

Special airs Wednesday, Dec 16th

Sony Music Nashville has teamed with The Salvation Army and Sinclair Broadcast Group as part of The Salvation Army’s “Rescue Christmas” campaign. This year, The Salvation Army’s holiday season fundraising is more important than ever – millions of Americans are in need, and there is the daunting possibility of a 50% decrease in funds raised through the iconic Red Kettles due to the impacts of COVID-19. In response, Sony Music Nashville artists are raising their voices, inspiring viewers to give what they can. Robert Counts, Adam Doleac, Niko Moon, Mitchell Tenpenny and Rachel Wammack will perform Christmas favorites on the Rock the Red Kettle special in an effort to uplift and encourage viewers to help rescue Christmas by supporting The Salvation Army’s relief efforts at RescueChristmas.org. In addition to performances, the special will also feature impactful stories from those lifted up by The Salvation Army.

Produced by Sinclair Broadcast Group, the Rock the Red Kettle special will air exclusively on Sinclair’s free, over-the-top streaming platform STIRR. The special will run on STIRR City (channel 1) on December 16th at 8 pm ET/5 pm PT. The STIRR app is available on Roku TV, Fire TV, Apple TV as well as iOS and Android devices or at STIRR.com.

“The Salvation Army is prepared to serve more individuals and families this holiday season than ever before,” shares Commissioner Kenneth G. Hodder, National Commander of The Salvation Army. “Our ability to rescue Christmas for millions of people will be directly attributable to support from the American public and partners like Sony Music Nashville and Sinclair Broadcast Group.”

“Our Sony Music Nashville family of artists are thrilled to lend their voices to such an important cause with the Salvation Army’s mission to Rescue Christmas,” adds Sony Music Nashville’s Senior Director of Partnership Marketing, Nicole Marinake. “More than ever we know that music has the power to bring people together and we’re so grateful to both the Salvation Army and Sinclair for this collaboration that started with Kane Brown’s halftime performance on Thanksgiving and will stretch through the holidays.”

The Rock the Red Kettle special performances were pre-recorded at Acme Feed & Seed in downtown Nashville following social distancing precautions. Viewers can expect to hear “Run Run Rudolph” by Robert Counts “Santa Claus Is Coming To Town” and “The Christmas Song” by Adam Doleac, “White Christmas” and “I’ll Be Home For Christmas” by Niko Moon, “Neon Christmas” and “Joy To The World” by Mitchell Tenpenny, and “Winter Wonderland” by Rachel Wammack.

Sony Music Nashville’s involvement with the “Rescue Christmas” campaign is stretching beyond the Rock the Red Kettle special. Global entertainer and RCA Nashville artist Kane Brown performed during the Red Kettle Kickoff halftime show during the Dallas Cowboys Thanksgiving Day game against the Washington Football Team. The nationally televised halftime performance is a Cowboys tradition, sounding the call for Americans to donate. With requests for service at an all-time high, this holiday fundraising is critical to providing shelter and meals for the homeless and hungry, Christmas toys for children and social service programs to millions of people in need year-round.

Other Sony Music Nashville artists including Tyler Booth, Hannah Dasher, Ross Ellis, Joey Hendricks, Andrew Jannakos, Kameron Marlowe, Restless Road and Chris Young are offering their support through performances of Christmas songs on their social media channels this holiday season and through the Angel Tree campaign, which provides new clothing and toys to more than one million children and families in need each year.