Run the Jewels' Killer Mike Breaks the 'Never Go on NRA TV' Publicity Rule

Run the Jewels' Killer Mike Breaks the 'Never Go on NRA TV' Publicity Rule

Turns out Killer Mike’s interview with NRA TV wasn’t a winning idea.

Michael Render —  aka Killer Mike — has always been highly vocal about his social and political views.  Render is used to being outspoken on controversial issues such as police brutality, inequality, and systemic racism.

Killer Mike, together with El-P, is behind the duo Run The Jewels. 

In an interview with NRA TV, Killer Mike talked about defending gun ownership.  Not only that, he sharply criticized National Walkout Day, as well as anti-bullying campaigns.  The rapper, who stumped for Bernie Sanders in 2016, threatened to disown his children if they walked out school to protest gun laws.  

All lighthearted topics that will make you think about our bright, bright future.

+ These 37 Country Artists Remain Adamantly Opposed to Any Form Gun Control

But here’s where this got sticky.  The interview was aired while hundreds thousands people took to the streets last Saturday.  That was course the date for March for Our Lives, a massive, nationwide series coordinated demonstrations against current gun policies in America.

The result?  While endless coverage the March was broadcast, Killer Mike was also broadcasting opinions like these:

“I told my kids on the school walkout: ‘I love you. If you walk out that school, walk out my house.  We are a gun-owning family. We are a family where my sister farms.  We are a family where we’ll fish, we’ll hunt.  But we are not a family that jumps on every single thing an ally ours does because some stuff we just don’t agree with.”

Of course, a rapper with strong opinions is nothing new.  And Killer Mike undoubtedly has the right to them.  It’s just that his latest outspokenness may be affecting his career.

Recognizing the obvious damage, Killer Mike is now apologizing to his outraged fanbase.  He shared a pair videos explaining that he actually supports the message behind March For Our Lives, and described it as a ‘noble campaign.’

He also pointed blame back at NRA TV, which actually recorded the interview one week before the March for Our Lives.  But, critically, aired it to coincide with the exact moment the March.  Killer Mike says that was done intentionally, and obscured his broader message about African-American gun ownership.

He also apologized to the young people behind the movement.  According to him, he wasn’t aware that the NRA would use his interview to disparage the movement. 

As a result, Render has drawn enemies on both sides this debate. 

The NRA is blasting the rapper for backing down, while anti-NRA protestors aren’t buying the apology.  Funny how that works. 

All which — once again — raises the question whether musicians really benefit by standing up for political causes.  Or, if they simply end up dividing their audiences, or alienating them entirely.

Here’s the full interview.