Will On Location’s new acquisition show a strong competitor to Live Nation?
On Location Experiences, a premium experiential hospitality enterprise, has introduced a brand new deal. The firm has acquired Future Beat, a six-year-old supplier of VIP live performance experiences for the stay music business.
On Location didn’t disclose the monetary phrases. The firm has over 500 partnerships throughout a number of industries, together with sports activities – soccer, tennis, golf, and school basketball – music, and journey. Its roster of shoppers contains the Super Bowl, the PGA Tour, and the NCAA Final Four. The firm additionally works intently with the United States Tennis Association (USTA).
Last 12 months, the premium hospitality firm bought Dan Berkowitz’s CID Entertainment. Its consumer roster contains key music festivals comparable to Coachella, Bonnaroo, and Stagecoach. CID additionally manages a number of notable excursions, together with the Cory Henry Fall Tour and Luke Bryan’s Crash My Playa occasion in Mexico.
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Taking on Live Nation.
The transfer will broaden On Location’s capabilities to serve the stay music business and artists. On Location will mix Future Beat and CID Entertainment to create a stay music experiential platform.
Sharing perception into what the corporate has deliberate for the longer term, John Collins, CEO of On Location, defined,
The deal brings a number of notable Future Beat shoppers, together with Lil Yachty, Marilyn Manson, and 21 Savage, amongst others. The six-year-old firm has provided followers unique packages to live shows, together with VIP packages and meet-and-greets.