Creative Collaboration to Debut First-Ever Line BTS Fashion Dolls Launching in Summer 2019
Mattel, Inc. has introduced a complete, worldwide licensing settlement with BTS (acronym for Bangtan Sonyeondan or “Beyond the Scene”), the seven-member South Korean boy band taking the world by storm. The announcement comes on the Hong Kong Toys & Games Fair.
Under this multi-category license with BTS underneath its label, Big Hit Entertainment, Mattel will create dolls, collectible figures, video games, and extra. In the wake offered out excursions throughout the globe, the collaboration launches this summer season with a first-ever BTS-inspired toy line created across the likenesses the band’s seven members: RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. The dolls will probably be customary within the seems to be from the BTS’ iconic and YouTube record-breaking “IDOL” music video.
“BTS is a pop-culture music phenomenon that transcends age, tradition and language, and thru this partnership, Mattel will fer a brand new approach for hundreds of thousands the world over to have interaction with the band,” states Sejal Shah Miller, SVP & Global Brand GM for Mattel. “Partnering with established franchises which have international enchantment is a cornerstone our technique and given our artistic experience, we’re completely suited to create merchandise celebrating BTS.”
BTS positive factors recognition from their genuine, self-produced music. From their top-notch performances to the best way they work together with their followers, BTS has grow to be a world phenomenon since they debuted in June 2013. They have mobilized hundreds of thousands followers the world over (named ARMY), topped distinguished music charts, offered out worldwide excursions and have been acknowledged with prestigious awards just like the Billboard Music Awards.