Lee Brice, Justin Moore headlining virtual Farm On Benefit Concert | The Music Universe

Virtual concert to honor farmers, support next generation

If 2020 has proven anything, it’s that even a global pandemic can’t shut down farm country. To support the families and operations that are continuing to step up during an unprecedented year, Syngenta and NK brand seeds have joined with Farm Journal to present the #FarmON Benefit Concert.

Headlined by Grammy-nominated and ACM Award-winning country artist Lee Brice, the free virtual concert will air live on RFD-TV and other online and social networks at 8 pm ET on August 27th. Proceeds from the concert will go to the National 4-H Council’s FOURWARD Fund, established to ensure young people across all communities – with or without internet access – continue to have access to the necessary resources and meaningful learning opportunities that help them thrive.

“At NK, we draw our inspiration directly from the farmers we serve, and years like this only deepen our appreciation. That’s why we jumped at the chance to give back through the #FarmON Benefit Concert,” states Jim Shertzer, head of marketing for NK at Syngenta. “We look forward to hosting a huge audience on August 27, because our ag communities deserve every bit of support we can give them.”

The concert will close out Farm Journal’s New American Farm Show experience, which includes the 28th Annual Pro Farmer Crop Tour and first-ever Farm Journal Field Days. Along with Brice, performers include Justin Moore, Rodney Atkins and the Peterson Farm Brothers.