Video co-stars Priyanka Chopra Jonas, Sophie Turner and Danielle Jonas
After mounting the biggest comeback the decade last year, GRAMMY Award-nominated trio Jonas Brothers release their first new single 2020, “What A Man Gotta Do” Republic Records.
“What A Man Gotta Do” charges forward on upbeat acoustic guitar and a percussive groove. This high-energy bounce culminates on the hook where they coyly ask, “What a man gotta do to be totally locked up by you?” Continuing a tradition event-level visuals, the group also reveals a blockbuster music video co-starring their significant others: Priyanka Chopra Jones, Sophie Turner, and Danielle Jonas. Directed by Joseph Kahn, the band and the ladies put their own smart, satirical, spirited and ***y twist on classic films such as Risky Business, Grease, and Say Anything.
The broadcast premiere for the video will air on MTV Live, mtvU and the Times Square Viacom billboard at 6 am EST Friday, January 17th.
Jonas Brothers will pull out all the stops next Sunday, January 26th when they perform “What A Man Gotta Do” live for the very first time at the 62nd Annual GRAMMY Awards in Los Angeles. Plus, they vie for the “Best Pop Duo/Group Performance” statue at the ceremony. The show airs on CBS at 8 pm ET/PT live from the Staples Center in Los Angeles.
The song arrives hot on the heels the band’s blockbuster comeback album, Happiness Begins. Not only did it bow at No. 1 on the Billboard Top 200, go platinum, and set the stage for the sold out Happiness Begins Tour across arenas everywhere, but it also yielded the Hot 100 No. 1 smash “Sucker,” which proved definitive for 2019. Most importantly, it set the stage for the biggest, boldest, and brightest era Jonas Brothers yet.
Be on the lookout for more surprises and big news very soon.