Sony Music Entertainment promised to pay its artists a portion its recent Spotify stock liquidation. Now, they’re over-delivering on that promise — and sending this detailed letter to all its signed artists, sub-labels, and other partners.
Sony is now splitting its considerable Spotify pie with artists and sub-labels. The major label fered detailed payout information in a letter issued Thursday (June 14th), with generous terms laid out. Multiple copies that letter were sent to Digital Music News, for various geographic regions (see the US version below).
The letter doesn’t answer every question and resolve every scenario, though it does clear up a huge amount the confusion. At a top level, Sony Music is fering to split its Spotify windfall based on how much revenue a particular artist generated during the time the company retained an equity position.
In early April, Sony cashed out approximately half its 5.707% equity stake in the Spotify (that’s 5.082% on a fully diluted basis, according to Sony). We’ve heard some different estimates how much cash that generated, though Sony itself fered a rough, $750 million estimate in its letter.
Back to the payout: more specifically, the calculation will include two parts: (1) the percentage revenue the artist generated for the label overall during the equity period, and (2) the amount revenue the artist generated on Spotify itself. Those percentages are then combined with the artist’s royalty payout percentage to determine a final payment.
Here’s an easy example: let’s pretend the artist generated 1% Spotify revenues during the equity period, and 1% all Sony Music revenues.
The artist is also receiving a 10% royalty payout (based on the label contract). The payout would be as follows:
Spotify portion: 0.5 x 0.01 x $750 mm = $3.75 million
Sony portion: 0.5 x 0.01 x $750 mm = $3.75 million
Spotify + Sony = $7.5 million x 10% royalty rate = $750,000.
It looks like recording artists, songwriters, and sub-labels are part this, though Sony only specified “eligible artists and participants” as part the payout. We’re guessing that any artist not actively signed to Sony won’t be getting a cut (though please let us know if this isn’t the case).
The label has also decided to make a clean payment, without requiring recoupments. It’s also paying regardless what the specific contract states.
Typically, a signed artist only starts receiving royalties and revenues after the major label pays itself back (i.e., recoups) its upfront costs. In a typical example, those costs include marketing, promotional, and distribution costs, which can be considerable. In this situation, however, the payment will be made without considering recoupments.
Another perk is that Sony is fering to pay the total amounts, regardless the specific language (or lack there) in contracts. So, for example, if a contract specifies payouts from a limited list revenue-generators, this Spotify bonus would be paid anyway.
That’s less generous than the method Warner Music is reported to be utilizing. Universal Music Group has not cashed out its shares.
Here’s the complete letter, which spells out all the details.
This one’s for the U.S., though there doesn’t seem to be much difference between the various territories — at least from what we’ve seen.
Beyond this, sources have noted that separate versions may be going to sub-labels and and artists/labels in various distribution agreements. We’ll publish those if/when we receive them!