Granger Smith launches Yee Yee Apparel fall line | The Music Universe

New music Country Things, Vol. 1 out next Friday

As the Yee Yee Nation and country music fans anticipate the release of Granger Smith’s Country Things, Vol. 1 next Friday, the multi-faceted musician and entrepreneur has unveils the fall launch of his outdoor apparel company, Yee Yee Apparel. The brand is just another branch of the family of creative and business outlets that Granger Smith has become known for. From Earl Dibbles, Jr., to his family YouTube show The Smiths, to his No. 1 book “If You’re City, If You’re Country,” to his Granger Smith Podcast, to his hero-honoring documentary They Were There: A Hero’s Documentary, to his work with the River Kelly Fund, the chart-topper continues to build a brand synonymous with those who cherish hard work and those who want to live life to its fullest.

“July 10, 2011: That’s the day we said Yee Yee for the first time,” says Granger Smith. “I know that because I have the original file of the first-ever Earl Dibbles Jr. video right here on my phone. It was me and my two brothers, Tyler and Parker, just trying to make a funny video. I remember as it caught popularity. I remember we spent all of our savings just to trademark it. I remember as it changed from a video moment to lifestyle statement. That is a direct testament to y’all who supported it. As our lives have evolved; twisted and turned through ups and downs, ‘Yee Yee’ has zeroed into focus how we sum it up today: Live It. Live Life To The Fullest.”

Yee Yee Apparel can be spotted across the internet on fans and at virtually every gathering of music and outdoor enthusiasts and arrives with a collection of 31 new products – everything from new tee’s and pullovers, to custom women’s ball caps and camo neck gaiters – Smith is ready to mix music with comfort. Smith is on track to release the perfect soundtrack for cozy fireside conversations accompanied with the apparel to keep Yee Yee Nation comfortable this Fall.

Smith was also announced this week as the opener for Kane Brown for his Encore Drive-In Nights event airing on September 26th at nearly 300 drive-in theaters across the United States and Canada, following his September 25th release of Country Things, Vol. 1.

For five years, the Smith brothers (Granger, Tyler and Parker) have meticulously built a sustainable lifestyle brand that caters to the Heartland. Stemming from the notorious catchphrase, “Yee Yee,” from singer/songwriter Granger Smith’s country boy alter-ego, Earl Dibbles Jr., the brand has become a symbol for all those who cherish hard work, American values, God, country, family, and our flag. Through the close-knit relationship Smith has built with his fanbase and by listening carefully to them, the brothers have exponentially grown Yee Yee Apparel.

This is more than a family business. It is an authentic reflection of a collective passion these siblings share. Their mission, “to share our passion for the outdoors and living life to the fullest and to give back to organizations around the globe who are doing their best to make the world a better place.” Their hearts for philanthropy have resulted in over $230,000 in donations to charities they feel passionate about. For the fall launch, they have chosen Veteran Outdoors, an organization that honors our country’s wounded veterans’ patriotism and their sacrifice by providing quality hunting, fishing and outdoor related activities.