Partnership includes long-term licensing agreement
Dolly Parton and beauty industry supergroup Edge Beauty, Inc. have inked a long-term license agreement for the creation, development and distribution of the iconic entertainment superstar’s signature fragrance, in a deal brokered by IMG.
The fragrances will be inspired by Parton’s own signature scent, with the first collection set to launch in spring 2021.
“Fragrance has always played a major role in my life – I wear my own combination of scents every day,” Parton shares. “I am so excited to share this dream with my fans. Developing my own brand and scent with Edge Beauty has been an amazing experience, and I am looking forward to becoming a big part of the fragrance community.”
“We are thrilled to share a new facet of Dolly’s personality with her millions of fans and admirers. She strikes a universal chord that resonates globally in the hearts of people across all age groups and many cultures,” notes Steve Mormoris, CEO of Edge Beauty, Inc. “The Dolly Parton franchise will be a powerhouse pillar for Edge Beauty and we are delighted to build Dolly’s brand.”
Additional details of the new fragrance line will be revealed soon.
Parton released A Holly Dolly Christmas, her first Christmas album in 30 years, in October. The festive album features star studded collaborations with some of Parton’s dearest friends, including vocal performances from Jimmy Fallon, Billy Ray Cyrus, goddaughter Miley Cyrus, Michael Bublé, Willie Nelson, Rhonda Vincent and Darrin Vincent, and Dolly’s brother, Randy Parton.