New on air programming feature to support CMT’s Next Women Country initiative
CMT and iHeartMedia have renewed their partnership and multi-year extension that keeps intact one the world’s largest country music platforms spanning radio, television, digital and social. In addition to the content partnership renewal, iHeartMedia and Premiere Networks will support CMT’s Next Women Country artists with a new syndicated programming element airing weekly.
Under the renewed agreement, Premiere Networks and CMT will continue their exclusive distribution and production partnership for two syndicated radio programs, CMT After MidNite with Cody Alan and CMT Radio Live with Cody Alan, broadcasting weeknights from midnight to 6 am, and 7 pm to midnight., respectively. The popular programs are distributed across nearly 230 stations nationally, in addition to dedicated digital stations on iHeartRadio.
Additionally, award-winning country radio host, producer and CMT personality Cody Alan has signed on to continue as host both programs. The deal also extends Alan’s hosting duties for CMT’s weekly flagship series, CMT Hot 20 Countdown. Ashlee McDonald, Executive Producer CMT Radio Content and Programming Partnerships, has also extended her agreement.
“We’ve had an incredible long-standing alliance with iHeartMedia and Premiere Networks, and we are thrilled to continue our partnership, further strengthening our combined position as the top country music platform across all mediums,” shares McDonald. “Cody Alan is a first-class talent and one the most recognizable names in radio, and we’re excited to have him continue to bring together a nationwide audience directly from the heart Nashville.”
“Extending and expanding our partnership with CMT and Cody Alan was a no-brainer,” states Julie Talbott, President Premiere Networks. “The combination our broadcast, digital, social and event platforms provides country fans with unparalleled access to their favorite music and artists, while delivering incredible reach and results for our partners. We look forward to sharing many more years success.”
The deal extension includes a new on air feature devoted to CMT’s Next Women Country initiative, and will spotlight music from a different female artist each month. CMT’s Next Women Country: Artist the Month debuted on January 1, 2020 with CMT Breakout Artist the Year, Ashley McBryde. The feature includes new music, and a dedicated interview with Alan that will play each Wednesday throughout the month on CMT After MidNite and CMT Radio Live, plus weekly social media promotion.