Longtime BBC hip hop deejay Charlie Sloth is ditching the British broadcaster, and heading in the direction of Apple Music.
Looks like Apple Music has poached one other high-profile persona from throughout the Atlantic. Just this morning, the BBC confirmed that longtime hip hop deejay/persona Charlie Sloth is exiting the radio large.
Sloth at present hosts The eighth and The Rap Show, and beforehand hosted 1Xtra’s Four-7 pm present. No extra: now, Sloth is heading in the direction of Cupertino, with sunnier climes and a greater wage (simply taking a wild guess).
Sloth’s freestyle-focused ‘Fire In the Booth’ has attracted quite a lot of rap luminaries, together with Stormzy, Big Shaq, and Drake. Sloth is now anticipated to hitch forces with Zane Lowe, who helped to mint Apple Music’s Beats 1 radio present. Nearly 50 million paying subscribers later, Beats 1 stays a pleasant Spotify differentiator throughout the Apple Music platform.
Sloth additionally has a heavily-trafficked YouTube channel. But at this stage, it’s unclear what Sloth controls, and in flip, what he can take to Apple. One guess is that the BBC retains a lot of the IP (and even accounts) related to Sloth’s reveals, although let’s see.
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The BBC has already confirmed the break up to DMN, and pointed to Apple Music as the rationale.
But Sloth has additionally introduced the departure to the world — each on-line and on the air. Here’s what Sloth said on Wednesday night time (October third):
Sloth’s final present for the BBC shall be on November third.
Then, it’s off to Apple, the place the DJ will undoubtedly amp an already profitable Beats 1 program. Meanwhile, the BBC is interviewing, and indicated alternative could be named inside weeks. Guess everybody’s replaceable in the long run.
Sounds like a wise transfer for Apple, which is utilizing its radio program to create a aggressive benefit. Just lately, Beats 1 featured a number of appearances from Nicki Minaj, which Minaj alleges sparked retaliation from Spotify.
Spotify remained quiet on these allegations, although the rival streaming platform can also be buying expertise of its personal. That consists of DJ Semtex, who lately introduced his departure from 1Xtra after 15 years on the station. Semtex is now formally employed at Spotify.