Has Apple Music actually given up on the bane of the music trade – streaming exclusives?
Several years in the past, to advertise its fledgling streaming music service, Apple engaged in a now-taboo enterprise observe. At least inside the confines of the music trade.
In trade for an undisclosed sum of cash, artists would launch their works completely on Apple Music. At least for a couple of weeks. Others performed an identical recreation, together with Tidal. The Jay-Z upstart housed its personal collection of exclusives, together with Kanye West’s The Life of Pablo and Beyoncé’s Lemonade.
(Keep in thoughts that Kanye West is now preventing a category motion lawsuit over the finally non-exclusive album.)
The enterprise observe finally reached its peak with the discharge of Frank Ocean’s albums Endless and Blonde. After releasing Blonde, Ocean ripped up his contract with Universal Music Group (UMG), leaving the label for good.
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Shortly thereafter, UMG CEO Lucian Grainge acknowledged that the label wouldn’t launch any extra timed unique albums. Former Spotify govt Troy Carter additionally acknowledged that the unpopular enterprise observe harm the music trade as an entire.
Exclusive albums have since gone the best way of the dodo. Amazon Music might not have gotten the message, nonetheless. As a part of its ‘Amazon Originals,’ the e-commerce big completely launched Awolnation’s 2018 album, Here Come the Runts. Eventually the album made its manner onto Spotify, Apple Music, and different platforms.
Meanwhile, streaming platforms are nonetheless differentiating themselves with exclusives. Just not these immediately involving albums and singles. Just not too long ago, Apple Music has began churning out documentaries for high-flying artists like Ed Sheeran, whereas additionally specializing in differentiated merchandise like Beats 1.
Now, one artist has defined how he missed out on a really profitable streaming unique cope with Apple Music.