Ariana Grande shatters VEVO document | The Music Universe

“thank u, subsequent” is the quickest video to succeed in 100 million views on the platform

Less than 24 hours after being launched, Ariana Grande’s “thank u, subsequent” video had damaged the 24-hour VEVO document. VEVO has now confirmed that Ariana Grande’s video is now the quickest video to succeed in 100 million views, a feat managed in beneath 4 days following the discharge the video on Friday, November 30th at three pm ET.

The “thank u, subsequent”video options Kris Jenner enjoying Grande’s mother in addition to a playful illustration some films most iconic romantic comedies. The scenes characteristic cameos from Jennifer Coolidge, Jonathan Bennett, Troye Sivan, Colleen Ballinger, Daniella Monet, Elizabeth Gillies and Stefanie Drummond.

“Ariana Grande’s ‘thank u, subsequent’ is now the quickest video to 100 million views in Vevo’s historical past. We are fully floored by the efficiency that we’re seeing for this video and the way our viewers continues to flock to it,” says Vevo’s Head Content, Programming & Marketing JP Evangelista. “It’s one factor to have a video premiere that comes out the gate sturdy and completely one thing else for it to proceed to maintain that momentum over time. All indicators point out that ‘thank u, subsequent’ can be a chart topper for us for weeks to return and can take care of many our prime all-time most seen movies. Congratulations are so as as soon as once more to Ariana, Hannah Lux Davis and all the household at Republic Records.”

The video additionally broke YouTube information having greater than 829,000 simultaneous viewers on YouTube throughout its peak, and for customers sending out greater than 516,000 chat messages throughout the premiere.

The breakup anthem is Grande’s first No. 1 single on the Billboard Hot 100, the place it has remained for the previous three weeks. Grande was the primary lady to debut at No. 1 since Adele took “Hello” to the highest in 2015. The music is from her No. 1 Billboard 200 album, Sweetener, that was launched in August.

Last month, Billboard named Grande 2018 Woman the Year. The award-winning singer, songwriter, actress and activist will settle for the glory on the 13th annual Women in Music dinner and awards ceremony on December sixth in New York City. The highly-regarded occasion, held together with the discharge Billboard’s Women in Music challenge, may also honor essentially the most highly effective feminine executives within the trade.

Grande will launch The Sweetener World Tour in March in North America. Stops embrace the tour kickf in Albany, Philadelphia, Washington DC, St. Louis, Chicago, Sacramento, Los Angeles and Phoenix earlier than wrapping in New York City. International dates can be introduced at a later date.