Apple’s acquisition of Asaii reveals the corporate’s two-fold technique to tackle Spotify.
Last month, Asaii, a music analytics program, abruptly introduced that it was shutting down.
In an e-mail to prospects, the corporate wrote,
The startup had provided artist managers and labels a music analytics platform for growing artists. Breaking down knowledge from streaming music companies in addition to social media, the corporate’s know-how may purportedly discover “the following large Justin Bieber…10 weeks to a yr” earlier than they rise to fame.
Now, Axios reviews Apple has bought the music analytics startup for underneath $100 million. And, the transfer may assist Apple Music higher compete in opposition to Spotify.
The subsequent frontier of the streaming wars – who can uncover the following prime artist first?
Apple’s acquisition comes a month after Spotify unveiled a brand new characteristic.