Apple Purchases Asaii, a Music Analytics Startup, to Find "the Next Justin Bieber"

Apple’s acquisition of Asaii reveals the corporate’s two-fold technique to tackle Spotify.

Last month, Asaii, a music analytics program, abruptly introduced that it was shutting down.

In an e-mail to prospects, the corporate wrote,

The startup had provided artist managers and labels a music analytics platform for growing artists.  Breaking down knowledge from streaming music companies in addition to social media, the corporate’s know-how may purportedly discover “the following large Justin Bieber…10 weeks to a yr” earlier than they rise to fame.

Now, Axios reviews Apple has bought the music analytics startup for underneath $100 million.  And, the transfer may assist Apple Music higher compete in opposition to Spotify.

The subsequent frontier of the streaming wars – who can uncover the following prime artist first?

Apple’s acquisition comes a month after Spotify unveiled a brand new characteristic.