The American Music Awards’ Tuesday present rankings achieved a brand new all-time low in response to Nielsen.
The awards ceremony was down 25% in the important thing demographic of adults between 18-49. Nielsen estimates that 6.5 million viewers on this class watched the three-hour present when it aired on ABC.
The AMAs are down 29% in complete viewers in comparison with final yr.
This new low continues the AMA’s precipitous ranking slide amongst viewers. Both the 2017 and 2016 broadcast introduced new lows for the American Music Awards.
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But the AMAs aren’t the one award ceremony affected by low rankings. The Emmy Awards on NBC noticed a brand new all-time low this previous September.
Despite the decrease rankings amongst key demographics, the songs carried out through the AMAs noticed a wonderful gross sales enhance. According to a report from Billboard, songs carried out through the ceremony noticed a mixed 135% gross sales improve.
AMAs Song Performed & Sale Increase
- Ella Mai – ‘Boo’d Up’ (183% gross sales improve)
- Post Malone – ‘Psycho’ (150% gross sales improve)
- Shawn Mendes – ‘Lost in Japan’ (397% gross sales improve)
- Cardi B, Bad Bunny, and J Balvin – ‘I Like It’ (43% gross sales improve)
- Benny Blanco, Halsey, Khalid – ‘Eastside’ (143% gross sales improve)
Sales had been additionally up for all of Aretha Franklin’s songs that had been performed throughout her tribute. Taylor Swift opened the present with a efficiency of ‘I Did Something Bad’ and took dwelling 4 awards, together with Artist of the Year. She noticed a 35% gross sales achieve throughout her total catalog, however gross sales for ‘I Did Something unhealthy’ had been up 1,127% after the efficiency.