Event is in support of Georgia grassroots organizations, Georgia Coalition for the People’s Agenda and CivicGeorgia
On Saturday, December 26th at 3 pm ET, Live For Live Music, in partnership with HeadCount, presents Georgia Comes Alive, a one-day virtual music festival to promote voter participation in the upcoming Georgia runoff elections by supporting local grassroots organizations like Georgia Coalition for the People’s Agenda and CivicGeorgia. Fans are encouraged to visit GeorgiaComesAlive.com and donate to the cause. Those who make a donation of any size in advance will receive an email with a link to the stream on the day of the show and have a chance to win exclusive prizes.
Participating artists on the lineup span an eclectic range of genres, presenting everything from bluegrass to singer-songwriters, neo-soul to indie rock, funk, R&B, electronic and more. Highlights include The Lame Ducks, a one-off supergroup project featuring Bob Weir (Grateful Dead), Dave Schools (Widespread Panic), Jeff Chimenti (Dead & Company), and Jay Lane (Wolf Bros, Primus); long-running musical institutions like Blind Boys of Alabama and Preservation Hall Jazz Band; dance music sets by Diplo, and Big Gigantic; and a range of hit-making artists, Grammy winners, and cult favorites from across the musical spectrum including Dave Matthews, Big Freedia, Ben Folds, The Revivalists, Tank and the Bangas, Musiq Soulchild, Bobby Rush, Warren Haynes, Portugal. The Man and Patterson Hood (Drive-By Truckers).
The virtual event, powered by Nugs.net and Plus1, is the latest from the team behind Democracy Comes Alive, Quarantine Comes Alive and Justice Comes Alive, which collectively raised close to $300,000 for various charitable causes and garnered nearly two million views. Like its predecessors, the event aims to direct this momentum toward the critical Georgia Senate runoff elections in January.
Americans turned out in record numbers to vote during the 2020 elections, largely thanks to dedicated activism of grassroots organizations and the historic participation of underrepresented communities in battleground states like Georgia. Neither Georgia Senate seat garnered the 51% majority vote during the general election, triggering a runoff election set to take place January 5th, 2021. While the Georgia runoffs will be decided by local voters, the results will have national implications by deciding which party controls the Senate.
Georgia Comes Alive is produced by Kunj Shah (founder, Live For Live Music), Don Strasburg (president, AEG Rocky Mountains) and Paul Peck (president, Fandiem; co-founder Okeechobee Music Festival, formerly Bonnaroo) in partnership with HeadCount, the non-partisan organization focused on voter empowerment. Committed to promoting involvement in democracy, HeadCount uses the power of music to register voters, reaching both young people and music fans where they are. Since 2004, it has registered over 600,000 voters through partnerships with touring musicians like Ariana Grande, Dead & Company, and Beyoncé, to name a few, at events like Lollapalooza, Bonnaroo and more.
Grassroots organizations in Georgia are at the heart of this effort. The Georgia chapter of the National Coalition is a non-profit, non-partisan organization dedicated to increasing civic engagement and voter participation in Black and underserved communities. Another major organization, CivicGeorgia, is a collective of organizers striving for equity and justice through civic engagement, amplifying the voice, frequency, and impact of community-led efforts for progress.
Hosted by SiriusXM’s Ari Fink, the event will prompt viewers to donate any amount to receive a link to the stream on the day of the show. These donations will be split between Georgia Coalition for the People’s Agenda and CivicGeorgia. Georgia Comes Alive is also proud to partner with Participant Media who, with Magnolia Pictures, released the documentary about Congressman John Lewis’ life, John Lewis: Good Trouble, as well as Fandiem, a digital sweepstakes marketplace bringing exclusive experiences and prizes to super-fans.