Special performance is in celebration of her album Alicia
American Express is launching the next iteration of “American Express UNSTAGED,” a digital musical experience platform, with a performance by 15-time Grammy Award-winning singer/songwriter/producer and longtime American Express collaborator, Alicia Keys, to celebrate the release of her new album Alicia. The virtual performance “American Express UNSTAGED: ALICIA” will take place on September 18th at 6 pm ET, in celebration of Keys’ new album being released the same day, and will provide Card Members and Alicia Keys fans alike with a one-of-a-kind musical and artistic experience from the comfort of their homes.
“The best thing about releasing new music is being able to perform it for the first time live! It’s so exhilarating to experience it alongside beautiful people from all walks of life. I’ve missed performing so much and this is going to be a once in a lifetime visual, musical and emotional experience. I am so thankful to have this opportunity to connect in a real way through the American Express UNSTAGED platform,” Keys shares. “I cannot wait to take you deeper into this new album Alicia, and all our human complexities. I know it will bring us closer. And we need that more than ever now!”
From early access to ticket sales, to the introduction of wearable payment technology to enhance the music festival experience, American Express has been dedicated to keeping Card Members connected to the world of entertainment for over 25 years.
“We launched ‘American Express UNSTAGED’ in 2010 to connect millions of Card Members and music fans around the world to renowned entertainers,” states Brandy Sanders, Vice President, Global Entertainment Partnerships & Experiences, American Express. “With the current climate, virtual experiences have become even more important to our Card Members, so we are thrilled to be able to provide them and the public with a one-time-only virtual performance the day of her new album release.”
The free, virtual performance will highlight some of Keys’ newest music. Keys will take viewers on an auditory journey while performing on a visually stunning set built with XR technology.
Card Members will have access to purchase Exclusive Packages that unlock an enhanced virtual stream that will include “Behind the Stream” content after the performance where Keys will discuss her inspiration for the album as well as candidly respond to questions from fans. Additionally, Card Members will also be able to bring the Alicia Keys experience into their home through a curated piece of merchandise as well as an intimate virtual meet-and-greet with Keys.
Three ticketing tiers are available. They include the enhanced streaming experience with “Behind the Stream” content for $10; enhanced streaming experience with “Behind the Stream” content and exclusive Alicia Keys branded sweatshirt for $50; and
enhanced streaming experience with “Behind the Stream” content, exclusive Alicia Keys branded sweatshirt and Card Member meet-and-greet with Alicia Keys for $100.
Registration for the free, virtual event is currently underway at AmexUnstagedALICIA.com. Card Member Exclusive Packages are available to purchase on a first come, first served basis, while supplies last. For every “Amex Exclusive Behind-the-Scenes Access” ticket purchased, American Express will donate the equivalent of 60 meals to Feeding America.